The Business of Software - What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

From on-site observation and more than 50 in-depth interviews at Netscape and other companies, Cusumano and Yoffie construct a blueprint meticulously detailing how the fastest-growing software company in history has competed on Internet time by moving rapidly to new products and markets, staying flexible, and exploiting leverage that uses the weight of its giant rival Microsoft against it. The main source of Netscape's leverage, they argue, has been its skill in designing products that run on multiple operating systems. Microsoft has responded with judo techniques in kind.

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

• Delivers step-by-step advice on how to add value to every purchase
• Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
• Develops critical thinking skills to push you beyond your comfort level

With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

"What makes this book so important is that it reflects the experiences of two of the industry's most experienced hands at getting real-world engineers to understand just what they're being asked for when they're asked to write secure code. The book reflects Michael Howard's and David LeBlanc's experience in the trenches working with developers years after code was long since shipped, informing them of problems." --From the Foreword by Dan Kaminsky, Director of Penetration Testing, IOActive

Eradicate the Most Notorious Insecure Designs and Coding Vulnerabilities

Fully updated to cover the latest security issues, 24 Deadly Sins of Software Security reveals the most common design and coding errors and explains how to fix each one-or better yet, avoid them from the start. Michael Howard and David LeBlanc, who teach Microsoft employees and the world how to secure code, have partnered again with John Viega, who uncovered the original 19 deadly programming sins. They have completely revised the book to address the most recent vulnerabilities and have added five brand-new sins. This practical guide covers all platforms, languages, and types of applications. Eliminate these security flaws from your code:

• SQL injection
• Web server- and client-related vulnerabilities
• Use of magic URLs, predictable cookies, and hidden form fields
• Buffer overruns
• Format string problems
• Integer overflows
• C++ catastrophes
• Insecure exception handling
• Command injection
• Failure to handle errors
• Information leakage
• Race conditions
• Poor usability
• Not updating easily
• Executing code with too much privilege
• Failure to protect stored data
• Insecure mobile code
• Use of weak password-based systems
• Weak random numbers
• Using cryptography incorrectly
• Failing to protect network traffic
• Improper use of PKI
• Trusting network name resolution

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

In 1994, Design Patterns changed the landscape of object-oriented development by introducing classic solutions to recurring design problems. In 1999, Refactoring revolutionized design by introducing an effective process for improving code. With the highly anticipated Refactoring to Patterns, Joshua Kerievsky has changed our approach to design by forever uniting patterns with the evolutionary process of refactoring.

This book introduces the theory and practice of pattern-directed refactorings: sequences of low-level refactorings that allow designers to safely move designs to, towards, or away from pattern implementations. Using code from real-world projects, Kerievsky documents the thinking and steps underlying over two dozen pattern-based design transformations. Along the way he offers insights into pattern differences and how to implement patterns in the simplest possible ways.

Coverage includes:

• A catalog of twenty-seven pattern-directed refactorings, featuring real-world code examples
• Descriptions of twelve design smells that indicate the need for this book’s refactorings
• General information and new insights about patterns and refactoring
• Detailed implementation mechanics: how low-level refactorings are combined to implement high-level patterns
• Multiple ways to implement the same pattern—and when to use each
• Practical ways to get started even if you have little experience with patterns or refactoring

Refactoring to Patterns reflects three years of refinement and the insights of more than sixty software engineering thought leaders in the global patterns, refactoring, and agile development communities. Whether you’re focused on legacy or #8220;greenfield” development, this book will make you a better software designer by helping you learn how to make important design changes safely and effectively.

The Penguin Writers' Guides series provide authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to gris with something for the first time, these invaluable Guides will help you find the best way to get your message across clearly and effectively.

Common Errors in English is a thorough A-Z checklist of the mistakes that often crop up in all aspects of written English. It gives ready and authoritative guidance on today's usage difficulties, being up-to-date with all the latest controversies, pitfalls and oddities of our language. Written in a lively style, with plenty of interest and humour, Common Errors shouldn't be far from the fingertips of anyone who does any kind of writing.

AIR allows Web developers to create rich Internet applications using Web technologies. They run on desktops and across multiple operating systems, and they’re more than mere wimpy widgets. Adobe AIR For Dummies gives you the scoop on AIR, working with local file systems and databases, setting up security, and all the stuff you need to know to create cool AIR apps. You’ll learn to:

• Build full-fledged Web apps with JavaScript, Flash, Flex, or HTML
• Integrate AIR applications with Flash
• Use AIR to access services like eBay and AOL videos on the desktop
• Understand the AIR security model and how application sandboxes protect your code and data
• Create apps for network connectivity, monitor remote network services, and work with audio files
• Debug your apps with the AIR Debug Launcher, the alert command, or the AIR HTML Introspector
• Set the environment path in Vista, Windows XP, or Mac OS X
• Use HTML and CSS as building blocks and handle events in HTML DOM
• Add drag-and-drop capability in Flex, Flash, and HTML apps

If you’re excited about the possibilities of building applications that run on the desktop and interface with external Web apps, Adobe AIR For Dummies is just what you need to get started!