( 1 customer rating)
HarperCollins, October 2009
You get sick; you go to your doctor. Too bad. Because medicine isn't an industry, it's practically witchcraft. Despite the growth of big pharma, HMOs, and hospital chains, medicine remains the isolated work of individual doctors—and the system is going broke fast.
So why is Andy Kessler—the man who told you outrageous stories of Wall Street analysts gone bad in Wall Street Meat and tales from inside a hedge fund in Running Money—poking around medicine for the next big wave of technology?
It's because he smells change coming. Heart attacks, strokes, and cancer are a huge chunk of medical spending, yet there's surprisingly little effort to detect disease before it's life threatening. How lame is that—especially since the technology exists today to create computer-generated maps of your heart and colon?
Because it's too expensive—for now. But Silicon Valley has turned computing, telecom, finance, music, and media upside down by taking expensive new technologies and making them ridiculously cheap. So why not the $1.8 trillion health care business, where the easiest way to save money is to stop folks from getting sick in the first place?
Join Kessler's bizarre search for the next big breakthrough as he tries to keep from passing out while following cardiologists around, cracks jokes while reading mammograms, and watches twitching mice get injected with radioactive probes. Looking for a breakthrough, Kessler even selflessly pokes, scans, and prods himself.
CT scans of your heart will identify problems before you have a heart attack or stroke; a nanochip will search your blood for cancer cells--five years before they grow uncontrollably and kill you; and baby boomers can breathe a little easier because it's all starting to happen now.
Your doctor can't be certain what's going on inside your body, but technology will. Embedding the knowledge of doctors in silicon will bring a breakout technology to health care, and we will soon see an end of medicine as we know it.
If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.
Download options matter when:
In both of these cases you will need to:
You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.
You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!
Learn More »You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.
Visit kobo.com/ereaders »You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.
Learn More »You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.
Learn More »You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.
Download the iPhone App! Learn More »
By: {2}
Available on: {3}
Coming soon
Secure TransactionSubtotal
Store Credit
Total
We'll charge your credit card {4} on {3}.
We'll charge your credit card {4} when the book is added to your Library.
Your store credit covers the cost of this purchase, so we don't charge your credit card
Use Quick Buy for all eBook purchases.{2} is now in your library. You'll receive an email confirming your purchase very soon.
{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.
You were charged:
You will be charged: on {3}
You will be charged: when the book is added to your Library
Rakuten Super Points earned: {1}
Rakuten Super Points {1} earned after the book is added to your Library
