Mcgraw-hill, August 2012
"This book nails it. It pinpoints the mind, spirit and thought process of an entrepreneur and explains how a guy like me can have ADHD, struggle in school and STILL retire at 49. Its a must read for anyone who wants to create their own luck in life."
�Jim Halpin, former CEO, Comp USA; former President of Homebase and BJs Wholesale
"The Entrepreneurial Instinct profoundly reveals that exceptional success has more to do with thoughtful risk taking and agility than school pedigree, I.Q. and even decades of experience. Fear keeps us small, but following your instinct with stamina and passion can lead to greatness. Monica Mehta�s book is a must read for anyone aspiring to excel by challenging conventional wisdom and rolling with the punches to do what comes naturally.�
�Ajay Banga, President and CEO, MasterCard Worldwide
�Illuminating and rich case based insights into the physiology that drives entrepreneurial risk-taking and decision-making.�
�Ian MacMillan, Professor of Entrepreneurship, Director of Sol C. Snider Entrepreneurial Research Center, The Wharton School
�Once I started reading, I couldn�t put this book down. Every successful start-up has one or more near death experiences, and successful entrepreneurs need to be able to function in combat mode. The author does an outstanding job drilling down to unearth exactly what allows some to risk life and limb to create something of value, a feat that should ignite interest in many. Highly recommended reading.�
�Robert DiRomualdo, former Chairman and CEO, Borders Group; former President and CEO Hickory Farms; Chairman, Naples Ventures; Director, Ulta Beauty
"I found this book absolutely fascinating. The science behind success is rarely discussed and certainly not in such an entertaining, relatable way. Great book�read it!"
�Larry Winget, author of five New York Times and Wall Street Journal bestsellers, including Shut Up, Stop Whining and Get A Life
"The Entrepreneurial Instinct explains how genetic wiring influences our ability to take risks, and offers guidelines we can actually use to become better risk takers. If you have not started a business already, ask yourself why�then read this book."
�Javed Ahmed, Economist
�Monica has an incredible knack for demystifying complex topics for viewers and is a go to resource for small business.�
�JJ Ramberg, host of MSNBC�s Your Business
�The Entrepreneurial Instinct is a must-read that opens a window into the mind of an entrepreneur�the good, the bad, and the ugly�but importantly gives you the tools to create your own tale of entrepreneurship.�
�Sheila Dharmarajan, BloombergTV
�Monica Mehta has created a simple yet very powerful framework for understanding our entrepreneurial instincts. This is an absolute must read for entrepreneurial hopefuls, and the rest of us!�
�Clark Callahan, Executive Director, Tuck Executive Education at Dartmouth
$15.49 List price: $25.00 You save: 38% ($9.51)
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