The Facebook Marketing Book

How companies are using Twitter to build their businesses and grow profits-and how you can, too.

Learn how to build your business, grow profits, and increase your customers-presented in a step-by-step formula.

Don't be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here's how.

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

• Develop a comprehensive digital strategy for your organization
• Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
• Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

America is the home of the brave and, apparently, the stupid and gullible. Satirist Leland Gregory teaches us a lesson in historical hilarity with Stupid American History.

From Columbus to George W. Bush (that's a lot of material, people), Leland leads us through American history's mythconceptions, exposing idiocy and inanity along the time line. He reeducates by informing us about myths. For example, Samuel Prescott actually was the guy to alert us that the British were coming and not that Paul Revere dude.

Move over Colbert and Stewart; satire has finally found its rightful place in American history.

Excerpt from the book:

John Tyler was on his knees playing marbles when he was informed that Benjamin Harrison had died and he was now president of the United States. At that time marbles was a very popular game for both children and grown-ups.

For reasons still unknown, Texas congressman Thomas Lindsay Blanton, a Presbyterian Sunday school teacher and prohibitionist, inserted dirty words into the Congressional Record in 1921. His colleagues overwhelmingly censured him on October 24, 1921, by a vote of 293-0.

The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!

Sales compensation WORKS!

Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program ideally suited for your business strategy and organizational needs? It’s a delicate balance that makes all the difference between profit and loss.

More and more sales leaders have turned to Compensating the Sales Force to help them discover problems in their present system and create a compensation program that works best for their needs. Now, in the second edition of this authoritative, jargon-free handbook, sales compensation guru David J. Cichelli brings you completely up to date on setting target pay, selecting the right performance measures, and establishing quotas. He supplies clear guidelines for building the right compensation plan for any type of firm, of any size, in any industry, and he offers step-by-step procedures for implementing each approach.

In Compensating the Sales Force, second edition, Cichelli has substantially expanded the book’s popular formula section, and he provides brandnew examples of:

• Income producer plans
• Sales rep commission plans
• Bonus plans
• Incentive plans
• Base Salary management plans

The book also includes all-new chapters for global, complex sales organizations and hard-to-compensate sales jobs.

Using the lessons in Compensating the Sales Force, you’ll construct and calculate accurate formulas for payout purposes and establish highly efficient support programs, such as sales crediting and account assignment.

Complete with dozens of real-world examples that illustrate important points and demonstrate specific techniques and procedures, Compensating the Sales Force provides all the tools you need to design and implement a sales compensation plan that maximizes profits—and keeps them climbing.

With brand-new chapters on GLOBAL SALES TEAMS amd COMPLEX SALES ORGANIZATIONS!

Praise for the first edition of Compensating the Sales Force:

“If your company is refocusing its efforts on sales revenue enhancement, you must read this book. If you want motivated salespeople and superior sales results, act on its content.”
Noel Capon, R. C. Kopf Professor of International Marketing, Chair of Marketing Division, Graduate School of Business, Columbia University

“This book provides great guidance for any business leader who wants to capitalize on sales compensation as a tool for driving business results.”
Rick Justice, Executive Vice President, Worldwide Operations and Business Development, Cisco Systems

“Dave Cichelli is the premiere sales compensation educator today. You will immediately find this work informative, helpful, [and] thought-provoking.”
Mark Englizian, former Director of Global Compensation, Microsoft Corporation

What essential leadership lessons do we learn by distilling the actions and ideas of great military commanders such as George Washington, Dwight D. Eisenhower, and Colin Powell? That is the fundamental question underlying The Art of Command: Military Leadership from George Washington to Colin Powell. The book illustrates that great leaders become great through conscious effort -- a commitment not only to develop vital skills but also to surmount personal shortcomings. Harry S. Laver, Jeffrey J. Matthews, and the other contributing authors identify nine core characteristics of highly effective leadership, such as integrity, determination, vision, and charisma, and nine significant figures in American military history whose careers embody those qualities. The Art of Command examines each figure's strengths and weaknesses and how those attributes affected their leadership abilities, offering a unique perspective of military leadership in American history. Laver and Matthews have assembled a list of contributors from military, academic, and professional circles, which allows the book to encompass diverse approaches to the study of leadership.

A fresh, authoritative English translation, with an informative introduction, fascinating explanatory notes, and the Coptic text, with interpretation by Harold Bloom, our pre–eminent literary critic.