The Hidden Agenda - A Proven Way to Win Business and Create a Following

Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen’s approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time. “The Hidden Agenda makes the invaluable link between understanding your audience’s motivation and creating success. It also reveals some of the secret tactics that Kevin has used to help change businesses around the world. It all begins with that simple, timeless practice of connecting with people on a much deeper level. Don’t miss the remarkable teachings of this unusual book and author.” – Dan Schawbel, personal branding expert, bestselling author and owner of Millennial Branding “Kevin’s enjoyable and informative book reminds us all that to communicate well is to connect with people first.” – Rudy Giuliani, former Mayor of the City of New York “Kevin Allen is the 'Picasso' of the high art of the new business development and he has finally shared his magical techniques with the rest of us. A must-read!” – Larry Weber, Chairman and CEO of W2 Group, author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era “Kevin has a special ability to uplift and inspire those around him. His generous spirit is on every page.” – Steven Overman, Vice President and Global Head Marketing Creation, Nokia “Anyone who is trying to create the most persuasive selling presentation, the most inspiring vision or discover the customer sweet spot must read (and re-read) Kevin Allen's new book. While filled with concepts and insights, this is no academic treatise, but a valuable playbook from someone who has 'been there, done that' with amazing success many times." – Joe Plummer, Professor of Marketing, Columbia Business School “Kevin Allen knows the art and science of marketing, brand building, and human persuasion. He shares his unique strategy for winning accounts and building businesses in The Hidden Agenda. A must-read tale as only he can tell it.” – Jim R. Heekin III, Chairman and CEO, Grey Group An enhanced eBook version with video and audio, optimized for color tablets, is also available.