Preview added to your library
The Impact Equation By: Chris Brogan,Julien Smith

The Impact Equation - Are You Making Things Happen or Just Making Noise?

  • 1
  • 2
  • 3
  • 4
  • 5
Rate this book!

( 2 customer ratings)

In order to rate this item, you must sign in first.

Penguin Group US, October 2012

Synopsis

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”

Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.
 
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.
 
Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
 
Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.
 
As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

Preview added to your library

The Impact Equation - Are You Making Things Happen or Just Making Noise?

Penguin Group US, October 2012
  • 1
  • 2
  • 3
  • 4
  • 5
( 2 customer ratings)

You Might Like:

eBook Information

Imprint: Portfolio
ISBN: 9781101572436
Language:  English
Download options: Adobe DRM EPUB

Files Available for Download

If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.

Download options matter when:

  • You want to read your book on an eReader other than the Kobo eReader (see here for a list of supported eReaders).
  • The book you want is only available as an Adobe DRM PDF.

In both of these cases you will need to:

  1. Download a copy of your book to your computer.
  2. Open the book using a free application called Adobe Digital Editions.

You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.

Read this on:

  • Desktop More

    Kobo Desktop App

    You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!

    Download it now for PC!

    Download App!

    Mac user? Click here

    Download it now for Mac!

    Download App!

    PC user? Click here

    Learn More »
  • eReaders More

    eReading Devices

    You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.

    Visit kobo.com/ereaders »
  • Tablets More

    Tablets

    You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • Kobo Vox More

    Kobo Vox

    You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.

    Learn More »
  • Kobo Arc More

    Kobo Arc

    You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.

    Learn More »
  • Android More

    Android

    You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • iPhone More

    iPhone

    You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.

    Download the iPhone App! Learn More »

Goodreads Reviews for The Impact Equation

{1}

By: {2}

Available on: {3}

Coming soon

Secure Transaction

Subtotal

Store Credit

Total

We'll charge your credit card {4} on {3}.

We'll charge your credit card {4} when the book is added to your Library.

Your store credit covers the cost of this purchase, so we don't charge your credit card

Use Quick Buy for all eBook purchases.
{0}
By clicking Buy Now, I agree to Kobo's Terms of Sale. BUY NOW Pre-Order

Thank you for your purchase

Thanks for pre-ordering

{2} is now in your library. You'll receive an email confirming your purchase very soon.

{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.

You were charged:

You will be charged: on {3}

You will be charged: when the book is added to your Library

Rakuten Super Points earned: {1}

Rakuten Super Points {1} earned after the book is added to your Library

{0}
Continue shopping