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The Impossible Advantage By: Andreas Buchholz ,Ned Wiley,Wolfram W&#246;rdemann

The Impossible Advantage - Winning the Competitive Game by Changing the Rules

By: Andreas Buchholz , Ned Wiley, Wolfram Wördemann

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Wiley, March 2010

#179 in Business & Finance > Marketing & Sales > Sales & Selling

Synopsis

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.

This book:

Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.
Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.

For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com

$22.99

Preview added to your library

The Impossible Advantage - Winning the Competitive Game by Changing the Rules

By: Andreas Buchholz , Ned Wiley, Wolfram Wördemann

Wiley, March 2010

1
2
3
4
5

( 1 customer rating)

#179 in Business & Finance > Marketing & Sales > Sales & Selling

Found In

Business & Finance > Marketing & Sales > Sales & Selling eBooks

Found In

Business & Finance > Marketing & Sales > Sales & Selling eBooks

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Imprint: Wiley

ISBN: 9780470711699

Language: English

Download options: Adobe DRM EPUB

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