| A Rakuten Company

Get 10% - 75% off select eBooks - play our trivia contest today! »

Preview added to your library
The Persona Lifecycle By: John Pruitt,Tamara Adlin

The Persona Lifecycle - Keeping People in Mind Throughout Product Design

Interactive Technologies

  • 1
  • 2
  • 3
  • 4
  • 5
Rate this book!

( 1 customer rating)

In order to rate this item, you must sign in first.

Sign In Cancel

Elsevier Science, August 2010

Synopsis

If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.

John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Features
* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.
* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end.
* Recommended best practices in techniques, tools, and innovative methods.
* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

$67.19 List price: $83.95 You save: 20% ($16.76)

BUY NOW

Send as gift

Save Preview
Preview added to your library

The Persona Lifecycle - Keeping People in Mind Throughout Product Design

Elsevier Science, August 2010
  • 1
  • 2
  • 3
  • 4
  • 5
( 1 customer rating)
Interactive Technologies
Found In

Found In

eBook Information

Imprint: Morgan Kaufmann
ISBN: 9780080455730
Language:  English
Download options: Adobe DRM EPUB

Files Available for Download

If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.

Download options matter when:

  • You want to read your book on an eReader other than the Kobo eReader (see here for a list of supported eReaders).
  • The book you want is only available as an Adobe DRM PDF.

In both of these cases you will need to:

  1. Download a copy of your book to your computer.
  2. Open the book using a free application called Adobe Digital Editions.

You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.

Read this on:

  • Desktop More

    Kobo Desktop App

    You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!

    Download it now for PC!

    Download App!

    Mac user? Click here

    Download it now for Mac!

    Download App!

    PC user? Click here

    Learn More »
  • eReaders More

    eReading Devices

    You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.

    Visit kobo.com/ereaders »
  • Tablets More

    Tablets

    You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • Kobo Vox More

    Kobo Vox

    You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.

    Learn More »
  • Kobo Arc More

    Kobo Arc

    You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.

    Learn More »
  • Android More

    Android

    You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • iPhone More

    iPhone

    You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.

    Download the iPhone App!
    Download App!
    Learn More »

Goodreads Reviews for The Persona Lifecycle

Back To Top
  • Stay Connected
  • Stay up on the latest Kobo news, deals and events.

{1}

By: {2}

Available on: {3}

Coming soon

Secure Transaction

Subtotal

Store Credit

Total

We'll charge your credit card {4} on {3}.

We'll charge your credit card {4} when the book is added to your Library.

Your store credit covers the cost of this purchase, so we don't charge your credit card

Use standard checkout
Have a promo code? Use standard checkout.
Use Quick Buy for all eBook purchases.
{0}
By clicking Buy Now, I agree to Kobo's Terms of Sale. BUY NOW Pre-Order

Thank you for your purchase

Thanks for pre-ordering

{2} is now in your library. You'll receive an email confirming your purchase very soon.

{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.

You were charged:

You will be charged: on {3}

You will be charged: when the book is added to your Library

Rakuten Super Points earned: {1}

Rakuten Super Points {1} earned after the book is added to your Library

{0}
Continue shopping