The Power of Habit: Why We Do What We Do In Life And Business by Charles Duhigg: Essentials

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Habit Change Is Like Chess

Changing a habit is like playing a game of chess.
In chess there’s an early game, a middle game, and an endgame. The same is true for habit change.
Many people try to change their habits by skipping straight to the endgame. They dive in and commit themselves to making the change happen right away. This is what people do when they make a New Year’s Resolution. It hardly ever works.

Hospitalized with a freak case of tropical pneumonia, goaded by his wife telling him, “I don’t want to be a widow at forty-five,” and ashamed of a middle-aged body best described as “a python that swallowed a goat,” A.J. Jacobs felt compelled to change his ways and get healthy. And he didn’t want only to lose weight, or finish a triathlon, or lower his cholesterol. His ambitions were far greater: maximal health from head to toe.

The task was epic. He consulted an army of experts— sleep consultants and sex clinicians, nutritionists and dermatologists. He subjected himself to dozens of different workouts—from Strollercize classes to Finger Fitness sessions, from bouldering with cavemen to a treadmill desk. And he took in a cartload of diets: raw foods, veganism, high protein, calorie restriction, extreme chewing, and dozens more. He bought gadgets and helmets, earphones and juicers. He poked and he pinched. He counted and he measured.

Fox News legal correspondent and former Federal Prosecutor Lis Wiehl has created a suspense novel that's as timely as tomorrow's headlines.

While home on Christmas break, a seventeen-year-old Senate page takes her dog out for a walk and never returns. Reporter Cassidy Shaw is the first to break the story. The resulting media firestorm quickly ensnares Federal Prosecutor Allison Pierce and FBI Special Agent Nicole Hedges. The three unique women are life-long friends who call themselves The Triple Threat--a nickname derived from their favorite dessert and their uncanny ability to crack cases via their three positions of power.

Though authorities think Katie might have been kidnapped or run away, those theories shatter when Nicole uncovers Katie's blog. They reveal a girl troubled by a mysterious relationship with an older man. Possibly a U.S. Senator.

As the three women race against time to find Katie alive, their increasing emotional involvement brings out their own inner demons and external enemies. There are many faces of betrayal, but they must find one face in a crowd of growing suspects before they become the next victims.

In Face of Betrayal, Lis Wiehl's expertise in law, politics, and criminal investigation merges with April Henry's narrative genius to create a gripping mystery filled with rich characters, real danger, and a shocking yet satisfying final twist.

Horne Fisher is a man of means, wealth beyond the imaginings of most people. He also has access to other members of high society and intimate knowledge of the corruption that goes on behind the scenes. Using his sharp mind, he is able to solve some of the most heinous crimes imaginable, with one catch; he can’t report them, as he is a member of the criminal class himself. Join us for a journey into the underworld for a series of short whodunits that may go forever unpunished.

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The memoirs of Sherlock Holmes - (FREE Audiobook Included!)

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The Memoirs of Sherlock Holmes is a collection of Sherlock Holmes stories, originally published in 1894, by Arthur Conan Doyle.