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The Secrets of Word-of-Mouth Marketing By: George SILVERMAN

The Secrets of Word-of-Mouth Marketing - How to Trigger Exponential Sales Through Runaway Word of Mouth

By: George SILVERMAN

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AMACOM, February 2011

#12 in Business & Finance > Marketing & Sales > Consumer Behaviour
#1956 in Business & Finance
#212 in Business & Finance > Marketing & Sales

Synopsis

The first edition of The Secrets of Word of Mouth Marketing provided readers with step by step guidance for constructing a word of mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the authors innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word of Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word of mouth.

$4.39 List price: $4.99 You save: 12% ($0.60)

Preview added to your library

The Secrets of Word-of-Mouth Marketing - How to Trigger Exponential Sales Through Runaway Word of Mouth

By: George SILVERMAN

AMACOM, February 2011

1
2
3
4
5

( 23 customer ratings)

#12 in Business & Finance > Marketing & Sales > Consumer Behaviour
#1956 in Business & Finance
#212 in Business & Finance > Marketing & Sales

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Found In

eBook Information

Imprint: AMACOM

ISBN: 9780814416693

Language: English

Download options: Adobe DRM EPUB

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