Preview added to your library
The Social Media Marketing Book By: Dan Zarrella

The Social Media Marketing Book

  • 1
  • 2
  • 3
  • 4
  • 5
Rate this book!

( 87 customer ratings)

In order to rate this item, you must sign in first.

O'Reilly Media, January 2010

Synopsis

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

$10.79 List price: $15.99 You save: 33% ($5.20)

BUY NOW

Preview added to your library

The Social Media Marketing Book

O'Reilly Media, January 2010
  • 1
  • 2
  • 3
  • 4
  • 5
( 87 customer ratings)

You Might Like:

eBook Information

Imprint: O'Reilly Media
ISBN: 9781449383107
Language:  English
Download options: EPUB (DRM-Free)

Files Available for Download

If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.

Download options matter when:

  • You want to read your book on an eReader other than the Kobo eReader (see here for a list of supported eReaders).
  • The book you want is only available as an Adobe DRM PDF.

In both of these cases you will need to:

  1. Download a copy of your book to your computer.
  2. Open the book using a free application called Adobe Digital Editions.

You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.

Read this on:

  • Desktop More

    Kobo Desktop App

    You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!

    Download it now for PC!

    Download App!

    Mac user? Click here

    Download it now for Mac!

    Download App!

    PC user? Click here

    Learn More »
  • eReaders More

    eReading Devices

    You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.

    Visit kobo.com/ereaders »
  • Tablets More

    Tablets

    You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • Kobo Arc More

    Kobo Arc

    You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.

    Learn More »
  • Android More

    Android

    You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.

    Learn More »
  • iPhone More

    iPhone

    You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.

    Download the iPhone App! Learn More »

Goodreads Reviews for The Social Media Marketing Book

{1}

By: {2}

Available on: {3}

Coming soon

Secure Transaction

Subtotal

Store Credit

Total

We'll charge your credit card {4} on {3}.

We'll charge your credit card {4} when the book is added to your Library.

Your store credit covers the cost of this purchase, so we don't charge your credit card

Use Quick Buy for all eBook purchases.
{0}
By clicking Buy Now, I agree to Kobo's Terms of Sale. BUY NOW Pre-Order

Thank you for your purchase

Thanks for pre-ordering

{2} is now in your library. You'll receive an email confirming your purchase very soon.

{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.

You were charged:

You will be charged: on {3}

You will be charged: when the book is added to your Library

Rakuten Super Points earned: {1}

Rakuten Super Points {1} earned after the book is added to your Library

{0}
Continue shopping