The Third Industrial Revolution - How Lateral Power Is Transforming Energy, the Economy, and the World

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.

Now, in Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean energy race—not forced by public policy but led by business for enduring profit. Grounded in 30 years’ practical experience, this ground-breaking, peer-reviewed analysis integrates market-based solutions across transportation, buildings, industry, and electricity. It maps pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This transition would cost 5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.

Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI reveal the astounding opportunities for enterprise to create the new energy era.

A call-to-arms from Nobel Prize–winning economist and best-selling author Paul Krugman.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

An insider's view of how the energy industry has fuelled a bogus controversy about climate change.

This book rips the lid off the campaign to discredit scientists, confuse journalists, and deny climate change. The tactics have been slick, but PR expert James Hoggan and investigative journalist Richard Littlemore have compiled a readable, accessible guidebook through the muck. Beginning with leaked memos from the coal industry, the oil industry and the tobacco-sponsored lie-about-science industry, the authors expose the plans to "debunk" global warming; they track the execution of those plans; and they illuminate the results -- confusion, inaction, and an epidemic of public mistrust.

Climate Cover-Up names names, identifying bogus experts who are actually paid lobbyists and flaks. The authors reveal the PR techniques used to misinform, to mangle the language, and to intimidate the media into maintaining a phony climate change debate. Exposing the seedy origins of that debate, this book will leave you fuming at the extent, the effect, and the ethical affront of the climate cover-up.

"If you care about your wellbeing, the fate of your children and the environment, please read James Hoggan's new book, Climate Cover-Up." -- Daily Observer