Study Guide: The Tipping Point (A BookCaps Study Guide)

This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the industry.

If you love digital marketing, this is a must-read.
 

Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out of your top digital marketing questions, as they arise, in five key sections: Digital essentials; Digital toolbox; Digital marketing; Branding online; Managing, Measuring, and making money online. Digital essentials is the place to start if you’re new to online marketing and want to move into the digital age. It explains the basics, including key applications like Twitter, Facebook and LinkedIn, as well as online activities like blogging, podcasting and community building. Digital toolbox is where you can learn how to use the various online applications and techniques. Digital marketing explains how to adapt your marketing approach and approach to the demands of the online world. It will help you to understand how to identify customers using digital communications and how to interact with them online. Branding online shows how companies can raise their profile and use many free resources online. This section explains, for example, how to use LinkedIn to drive traffic to websites and blogs. Measuring and monitoring is an important element of digital communications. This section shows you how to test email campaigns and measure the impact of your digital marketing spend. Making money online shows to how to get PayPal onto your website, as well as how Twitter and Facebook can generate sales for your business.

The Definitive Guide to Service Design for SOA

The key to succeeding with service-oriented architecture (SOA) is in comprehending the meaning and significance of its most fundamental building block: the service. It is through an understanding of service design that truly “service-oriented” solution logic can be created in support of achieving the strategic goals associated with SOA and service-oriented computing. Bestselling SOA author Thomas Erl guides you through a comprehensive, insightful, and visually rich exploration of the service-orientation design paradigm, revealing exactly how services should and should not be designed for real-world SOA.

This book’s in-depth coverage includes:

Over 240 full-color illustrations

www.prenhallprofessional.com

www.soabooks.com

www.soasystems.com

TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship.

• Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance
• Created by two highly regarded experts in the world of early stage investing
• Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies

The first easy, and fun ?uide to the Enneagram, the fascinating and revealing method of understanding personality types, for the beginner, the expert, and everyone in between. This witty and informative guide demystifies the ancient Enneagram system with cartoons, exercises, and personality tests that reveal our motivations and desires and show how to put that knowledge to use in our everyday lives.

The 9 types of people:

• The Perfectionist motivated by the need to live life the right way, improve oneself and others, and avoid anger.

• The Helper motivated by the need to be loved and appreciated and to express your positive feelings towards others.

• The Achiever motivated by the need to be productive, to achieve success, and to avoid failure.

• The Romantic motivated by the need to understand your feelings and to be understood to search for the meaning of life, and to avoid being ordinary.

• The Observer motivated by the need to know everything and understand the universe, to be self–sufficient and left alone, and to avoid not having the answer or looking foolish.

• The Questioner motivated by the need for security, to feel taken care of, or to confront your fears.

• The Adventurer motivated by the need to be happy and plan fun things, to contribute to the world, and to avoid suffering and pain.

• The Asserter motivated by the need to be self–reliant and strong, to make an impact on the world, and to avoid being weak.

• The Peacemaker motivated by the need to keep the peace, merge with others, and avoid conflict.

The Ultimate Guide for Designing and Governing Web Service Contracts

For Web services to succeed as part of SOA, they require balanced, effective technical contracts that enable services to be evolved and repeatedly reused for years to come. Now, a team of industry experts presents the first end-to-end guide to designing and governing Web service contracts. Writing for developers, architects, governance specialists, and other IT professionals, the authors cover the following areas: 

• Understanding Web Service Contract Technologies 
• Fundamental and Advanced WSDL 
• Fundamental and Advanced XML Schema 
• Fundamental and Advanced WS-Policy
• Fundamental Message Design with SOAP 
• Advanced Message Design with WS-Addressing
• Advanced Message Design with MTOM, and SwA 
• Versioning Techniques and Strategies
• Web Service Contracts and SOA