Farrar, Straus and Giroux, April 2013
From the authors of Cradle to Cradle, we learn what’s next: The Upcycle
The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build.
For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our future as it unfolds in front of us.
The Upcycle is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.
If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.
Download options matter when:
In both of these cases you will need to:
You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.
You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!
Learn More »You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.
Visit kobo.com/ereaders »You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.
Learn More »You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.
Learn More »You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.
Download the iPhone App! Learn More »
By: {2}
Available on: {3}
Coming soon
Secure TransactionSubtotal
Store Credit
Total
We'll charge your credit card {4} on {3}.
We'll charge your credit card {4} when the book is added to your Library.
Your store credit covers the cost of this purchase, so we don't charge your credit card
Use Quick Buy for all eBook purchases.{2} is now in your library. You'll receive an email confirming your purchase very soon.
{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.
You were charged:
You will be charged: on {3}
You will be charged: when the book is added to your Library
Rakuten Super Points earned: {1}
Rakuten Super Points {1} earned after the book is added to your Library
