The Wisdom and Teachings of Stephen R. Covey

In any conflict, the 1st Alternative is my way and the 2nd Alternative is your way. The fight usually boils down to a question of whose way is better. There are many methods of “conflict resolution,” but most involve compromise, a low-level accommodation that stops the fight without breaking through to amazing new results. The 3rd Alternative is about more than just an armistice—it’s about creating a new and improved reality. A departure from the usual approaches to conflict resolution, negotiation, and innovation, this book reveals a new way of thinking that will be embraced not only by the many fans who have flocked to Covey’s prior books, but also by anyone who is seeking solutions in their professional or personal lives.

The 3rd Alternative transcends traditional solutions to conflict by forging a path toward a third option, a 3rd Alternative that moves beyond your way or my way to a higher and better way—one that allows both parties to emerge from debate or even heated conflict in a far better place than either had envisioned. With the 3rd Alternative, nobody has to give up anything, and everyone wins.

To a world of escalating strife and contention, 3rd Alternative thinkers like those Covey profiles here bring creative solutions, peace, and healing. Through key examples and stories from his work as a consultant, Covey demonstrates the power of 3rd Alternative thinking. His wide-ranging examples include: a Canadian metropolitan police force that transformed a crime-plagued community by abandoning their “them vs. us” mentality and changing the whole definition of police work; a father who rescued his troubled daughter from years of despair and near suicide in one surprising evening; a judge who brought a quick, peaceful end to one of the biggest environmental lawsuits in American history without setting foot in a courtroom; the principal of a high school for the children of migrant workers who raised their graduation rate from a dismal 30 percent to 90 percent and tripled their basic skill levels; a handful of little-known people who are quietly finding new ways to bring peace to the Middle East; and many others. These various groups and individuals offer living examples of how to create new and better results instead of escalating conflict, as well as how to build strong relationships with diverse people based on an attitude of winning together.

After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M. R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy.

     The sustainable success these leaders and enterprises are exhibiting is paradoxically being produced in what has proved to be the lowest trust climate in years, if not decades. Smart Trust shows what they are doing and the five actions they are commonly taking to prosper, against the odds, in the same circumstances causing so many others to fail.

     With penetrating insights illuminated by their unique access to many of the world’s most successful leaders and organizations, the authors lay out a breakthrough process and skill set in a practical and actionable formula that makes trust a performance multiplier for leaders, teams, organizations, and even countries. They show why trust is fast becoming the most consequential life and leadership skill of our time—a career-critical competency required to navigate and compete in this perilous twenty-first-century interdependent, global economy. Covey and Link teach how to cut through traditional either/or thinking to extend “Smart Trust,” enabling you to exercise sound judgment in a low-trust world by minimizing risk and maximizing possibilities.

     Smart Trust has met the strict scrutiny of business leaders around the globe and is validated by research from multiple sources that confirms that high-trust organizations outperform low-trust organizations by nearly three times. Smart Trust shares findings that verify how enduring success, vitality, and happiness are directly related to the level of trust in our relationships—whether in our professional or personal lives.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life.

John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.