Toy Monster - The Big, Bad World of Mattel

The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off.

It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people.

Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions.

Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.

The never-before-told story of how Jerry Seinfeld made his dream come true -- of how this very ambitious, extremely driven, compulsively perfectionistic carefully worked his way up through the knock-down-drag-out world of stand-up comedy as it began to explode in the mid-1970s, & how he went on to co-create in the late 80s what is considered to be the most successful TV sitcom in its history. From the start, Jerry has been extremely private about all aspects of his personal life. For more than a year, Oppenheimer conducted in-depth interviews with scores of Jerry s closes friends, family members, bus. assoc., lovers, & fellow comedians who spoke candidly, painting a riveting portrait of the beloved & talented comedian.

A remarkable compendium of wild schemes, mad plans, crazy inventions, and truly glorious disasters

Every phenomenally bad idea seemed like a good idea to someone. How else can you explain the Ford Edsel or the sword pistol—absolutely absurd creations that should have never made it off the drawing board? It Looked Good on Paper gathers together the most flawed plans, half-baked ideas, and downright ridiculous machines throughout history that some second-rate Einstein decided to foist on an unsuspecting populace with the best and most optimistic intentions. Some failed spectacularly. Others fizzled after great expense. One even crashed on Mars. But every one of them at one time must have looked good on paper, including:

• The lead water pipes of Rome
• The Tacoma Narrows Bridge—built to collapse
• The Hubble telescope—the $2 billion scientific marvel that couldn't see
• The Spruce Goose—Howard Hughes's airborne atrocity: big, expensive, slow, unstable, and made of wood

With more than thirty-five chapters full of incredibly insipid inventions, both infamous and obscure, It Looked Good on Paper is a mind-boggling, endlessly entertaining collection of fascinating failures.