Under Their Thumb - How a Nice Boy from Brooklyn Got Mixed Up with the Rolling Stones (and Lived to Tell About It)

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

• Find out how to use direct response to create a "self-funding "marketing campaign
• Learn the techniques to building offers that will get people to respond to your products
• Use "high touch" direct response marketing to build brand equity and drive sales at retail
• Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
• Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else

Vividly re-creating the world in which Brown and his compatriots lived with a combination of scrupulous original research, new perspectives, and a sensitive historical imagination, Patriotic Treason narrates the dramatic life of the first U.S. citizen committed to absolute racial equality. Here are his friendships (Brown lived, worked, ate, and fought alongside African Americans, in defiance of the culture around him), his family (he turned his twenty children by two wives into a dedicated militia), and his ideals (inspired by the Declaration of Independence and the Golden Rule, he collaborated with black leaders such as Frederick Douglass, Martin Delany, and Harriet Tubman to overthrow slavery).

Evan Carton captures the complex, tragic, and provocative story of Brown the committed abolitionist, Brown the tender yet demanding and often absent father and husband, and Brown the radical American patriot who attacked the American state in the name of American principles. Through new research into archives, attention to overlooked family letters, and reinterpretation of documents and events, Carton essentially reveals a missing link in American history.

A wrenching family saga, Patriotic Treason positions John Brown at the heart of our most profound and enduring national debates. As definitions of patriotism and treason are fiercely contested, as some criticize religious extremism while others mourn religion's decline, and as race relations in America remain unresolved, John Brown's story speaks to us as never before, reminding us that one courageous individual can change the course of history.