Users, Not Customers: Who Really Determines the Success of Your Business

Dreamweaver is the leading Web site creation tool, with 90 percent of the market share. The nine minibooks that make up this guide cover getting started with Dreamweaver CS5, creating and publishing great sites, making pages dynamic, building Web applications, and much more, including all the upgrades in the newest version.

• Dreamweaver is the gold standard for Web site development software; this complete reference covers what both beginners and intermediate-level users need to know to make the most of newest release and create professional-quality sites
• Nine minibooks cover getting started, mastering Dreamweaver basics, working like a pro, energizing your site, publishing your site, working collaboratively, building Web applications, making pages dynamic, and developing applications rapidly
• Teaches how to customize the workspace; understand the Panels and Properties Inspector; plan, design, and manage your site; work with text and graphics; add Flash, movies, and sound; work with Cascading Style Sheets, JavaScript, and Ajax, connect to a database, and much more

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy

"Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone

"Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext

"A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC

"The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization

“"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory

What is a Wikibrand?

It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:

• ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
• CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
• BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
• MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing

Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.

You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.

Play Your Best Hand also covers:

• The four employee talent types
• Key challenges of managing knowledge workers-and recommended solutions
• The five talent-based leadership principles and how to apply them

The Definitive Guide to Unstructured Data Management and Analysis--From the World’s Leading Information Management Expert

A wealth of invaluable information exists in unstructured textual form, but organizations have found it difficult or impossible to access and utilize it. This is changing rapidly: new approaches finally make it possible to glean useful knowledge from virtually any collection of unstructured data.

William H. Inmon--the father of data warehousing--and Anthony Nesavich introduce the next data revolution: unstructured data management. Inmon and Nesavich cover all you need to know to make unstructured data work for your organization. You’ll learn how to bring it into your existing structured data environment, leverage existing analytical infrastructure, and implement textual analytic processing technologies to solve new problems and uncover new opportunities. Inmon and Nesavich introduce breakthrough techniques covered in no other book--including the powerful role of textual integration, new ways to integrate textual data into data warehouses, and new SQL techniques for reading and analyzing text. They also present five chapter-length, real-world case studies--demonstrating unstructured data at work in medical research, insurance, chemical manufacturing, contracting, and beyond.

This book will be indispensable to every business and technical professional trying to make sense of a large body of unstructured text: managers, database designers, data modelers, DBAs, researchers, and end users alike.

Coverage includes

• What unstructured data is, and how it differs from structured data
• First generation technology for handling unstructured data, from search engines to ECM--and its limitations
• Integrating text so it can be analyzed with a common, colloquial vocabulary: integration engines, ontologies, glossaries, and taxonomies
• Processing semistructured data: uncovering patterns, words, identifiers, and conflicts
• Novel processing opportunities that arise when text is freed from context
• Architecture and unstructured data: Data Warehousing 2.0
• Building unstructured relational databases and linking them to structured data
• Visualizations and Self-Organizing Maps (SOMs), including Compudigm and Raptor solutions
• Capturing knowledge from spreadsheet data and email
• Implementing and managing metadata: data models, data quality, and more

The actual study of service science is a relatively new field, but one that can open the door to a better understanding of this essential part of our lives. In this invaluable guide, Harry Katzan, Jr., director of the Service Science Institute of Hilton Head, offers a concise, readable examination of how managers can use information about services to construct a better customer environment.

Harry Katzan, Jr. believes that the characteristics of a service process determine its efficacy in solving real-world problems. He disseminates these characteristics and provides a clearer view to help managers pinpoint the exact issues they need to tackle. Informative chapters include:

• Service Concepts


• Service Systems


• Information Services


• Service Management


• Service Business

Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.

42 Rules for Creating WE (2nd Edition) offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:

• Shatter Old Paradigms
• Acknowledging the "I" inside the "WE"
• Understand What Moves People
• Foster Integrity, Candor and Caring
• Create Worlds with Words