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Walking the Walk: Having Your Customers Love You By: Robert Brunner

Walking the Walk: Having Your Customers Love You

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FT Press, February 2010

Synopsis

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<p>A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.</p><p>Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....</p><p>If you liked this Element, read more from Robert Brunner and Stewart Emery, including <i>Do You Matter?: How Great Design Will Make People Love Your Company</i> (ISBN: 9780137142446).</p><p>Available in print and digital formats.</p>

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Walking the Walk: Having Your Customers Love You

FT Press, February 2010
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ISBN: 9780137051090
Language:  English
Download options: Adobe DRM PDF

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