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Web Marketing All-in-One Desk Reference For Dummies By: Arnold,Elizabeth Marsten,Ian Lurie,Marty Dickinson,Michael Becker

Web Marketing All-in-One Desk Reference For Dummies

By: Arnold, Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker

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Wiley, March 2009

#142 in Computers > Internet > Electronic Commerce
#559 in Business & Finance > Marketing & Sales

Synopsis

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

Establishing a Web Presence
Search Engine Optimization
Web Analytics
E-Mail Marketing
Blogging and Podcasting
Social Media Marketing
Online Advertising & Pay-Per-Click
Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

Maximizing Internet potential for your business and ranking high in searches
Tracking how your ads, pages, and products perform
Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
Creating a blog or podcast that helps you connect with clients
Using social media outlets including StumbleUpon, Facebook, and Twitter
Leveraging mobile technology
Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

$22.99

Preview added to your library

Web Marketing All-in-One Desk Reference For Dummies

By: Arnold, Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker

Wiley, March 2009

1
2
3
4
5

( 9 customer ratings)

#142 in Computers > Internet > Electronic Commerce
#559 in Business & Finance > Marketing & Sales

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eBook Information

Imprint: For Dummies

ISBN: 9780470483664

Language: English

Download options: Adobe DRM EPUB

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