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Werbekonzeption und Briefing: Ein praktischer Leitfaden By: Ralph Erik Hartleben

Werbekonzeption und Briefing: Ein praktischer Leitfaden

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Wiley-VCH, August 2007

Synopsis

Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants müssen Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterstützt durch eine Fülle von Beispielen präsentiert dieses Buch einen praxisbewährten Ansatz, ein "Konzept für Konzepte".

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Werbekonzeption und Briefing: Ein praktischer Leitfaden

Wiley-VCH, August 2007
  • 1
  • 2
  • 3
  • 4
  • 5
( 1 customer rating)
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eBook Information

ISBN: 9783895786075
Language:  ge
Download options: Adobe DRM PDF

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