Your Call Is (Not That) Important to Us - Customer Service and What It Reveals About Our World and Our Lives

Never Say Buy, Never Say Sell

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

In The Great Starvation Experiment, historian Todd Tucker tells the harrowing story of thirty-six young men who willingly and bravely faced down profound, consuming hunger. As conscientious objectors during World War II, these men were eager to help in the war effort but restricted from combat by their pacifist beliefs. So, instead, they volunteered to become guinea pigs in one of the most unusual experiments in medical history -- one that required a year of systematic starvation.

Dr. Ancel Keys was already famous for inventing the K ration when the War Department asked for his help with feeding the starving citizens of Europe and the Far East at the war's end. Fascists and Communists, it was feared, could gain a foothold in war-ravaged areas. "Starved people," Keys liked to say, "can't be taught Democracy." The government needed to know the best way to rehabilitate those people who had been severely underfed during the long war. To study rehabilitation, Keys first needed to create a pool of starving test subjects.

Gathered in a cutting-edge lab underneath the football stadium at the University of Minnesota, Dr. Keys' test subjects forsook most food and were monitored constantly so that Dr. Keys and his scientists could study the effects of starvation on otherwise healthy people. While the weight loss of the men followed a neat mathematical curve, the psychological deterioration was less predictable. Some men drank quarts and quarts of water to fill their empty stomachs. One man chewed as many as forty packs of gum a day. One man mutilated himself to escape the experiment. Ultimately only four of the men were expelled from the experiment for cheating -- a testament to the volunteers' determination and toughness.

To prevent atrocities of the kind committed by the Nazi doctors, international law now prevents this kind of experimentation on healthy people. But in this remarkable book, Todd Tucker captures a lost sliver of American history -- a time when cold scientific principles collided with living, breathing human beings. Tucker depicts the agony and endurance of a group of extraordinary men whose lives were altered not only for the year they participated in the experiment, but forever.

As lead singer and songwriter of Twisted Sister, Dee Snider became the poster boy for heavy metal, hair bands, and the wild side of rock. Now, in his twisted new memoir, he reveals the real stories behind the crazy makeup, the big hair, and badass hits like “We’re Not Gonna Take It” and “I Wanna Rock.”

A classically trained countertenor who sang with his high school choir, Dee remembers the day he decided he was “not gonna take it” and stopped caring what people thought about him. Following in the footsteps of his idols Alice Cooper and Black Sabbath, Dee jumped from band to band before meeting Jay Jay French and Twisted Sister. But it wasn’t until he met his costume-designing soul-mate Suzette that they developed his unique style. Dee’s hard work finally paid off with an impressive resume that includes: a monster hit record; smash MTV videos; a long-running radio show, “The House of Hair”; appearances in film (Pee Wee’s Big Adventure, Howard Stern’s Private Parts, StrangeLand) and television (Growing Up Twisted, Celebrity Apprentice); and a starring role in Broadway’s Rock of Ages. He even authored a teenage survival guide that was required reading in Russia!

In his journey from every parent’s worst teenage nightmare to Renaissance man, Dee avoided the usual pitfalls associated with rock stars. But that didn’t stop Tipper Gore and the Parents Music Resource Center from targeting him—a fight that led him to testify before Congress with Frank Zappa. He may have been slapped with a Parental Advisory warning label, but, through it all, Dee stayed positive and focused on being the best he could be.

Filled with entertaining anecdotes and candid confessions, Shut Up and Give Me the Mic takes you through the good times and bad with a heavy metal star who worked as hard as he played, and who did it all for his wife, four kids, and millions of “SMF” (Sick Mother F******) fans

This story is mine.

I’m the guy that gave it all to beat the odds, left everything he had on the stage each night, didn’t screw around on his woman, took care of his kids, and was sober enough to remember it all and write about it . . . myself.