Art of Influence

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Art of Influence

Art of Influence

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The provocative follow-up to the New York Times bestseller Predictably Irrational
- Why can large bonuses make CEOs less productive?
- How can confusing directions…
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The Upside of Irrationality: The…

By Dan Ariely HarperCollins, June 2010 Cultural Studies, Popular Culture
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You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.

In a word, you…

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Click: The Forces Behind How We Fully…

By Ori Brafman, Rom Brafman Crown Business, June 2010
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A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear…

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The Black Swan: Second Edition: The…

By Nassim Nicholas Taleb ( 50customer ratings) Random House Trade Paperbacks, May 2010
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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most…

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The Invisible Gorilla: And Other Ways…

By Christopher Chabris, Daniel Simons ( 9customer ratings) Crown Archetype, May 2010 Health & Well Being, Psychology
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult…

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Sway: The Irresistible Pull of…

By Ori Brafman, Rom Brafman ( 8customer ratings) Crown Business, June 2008
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so…

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The Tipping Point: How Little Things Can…

By Malcolm Gladwell ( 44customer ratings) Little, Brown and Company, November 2006
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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how…

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The Wisdom of Crowds

By James Surowiecki Anchor, August 2005 Social & Cultural Studies, Social Science
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying…

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Buyology: Truth and Lies About Why We…

By Martin Lindstrom, Paco Underhill ( 4customer ratings) Crown Business, October 2008 Marketing & Sales, Advertising & Promotion
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A compelling journey through history, mathematics, and philosophy, charting humanity"s struggle against randomness Our lives are played out in the arena of chance. However little we recognize it in…

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Chances Are: Adventures in Probability

By Michael Kaplan, Ellen Kaplan Penguin Group US, February 2007 Mathematics, Statistics
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's…

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The Decisive Moment: How The Brain Makes…

By Jonah Lehrer Canongate Books, February 2009
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