Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their…
By
Peter Coughter
Palgrave Macmillan, January 2012
Marketing & Sales, Advertising & Promotion
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Donald J. Trump has just five words for the politicians and so-called leaders in Washington, DC:It’s Time to Get ToughPresident Obama has been a disaster for America. In four short years, he’s wrecked…
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Drawing on his groundbreaking work on intelligence and creativity, Harvard psychologist Howard Gardner, developer of the theory of Multiple Intelligences, offers fascinating revelations about the mind…
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There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to…
By
Geoffrey James
Prentice Hall Press, December 2011
Marketing & Sales, Sales & Selling
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55
In 1996, having completed a two-year research study, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of…
By
Adrian Wooldridge
HarperCollins, November 2011
Management & Leadership, Management
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66
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our…
By
Gary Schwartz
Atria Books, November 2011
Marketing & Sales, Consumer Behaviour
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77
The first book by a Coca-Cola CEO tells the remarkable story of the company’s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the…
Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws arenÆt enough to stop the ôprofessionalsö…
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By
Pat HUDDLESTON
AMACOM, October 2011
Finance & Investing, Investments & Securities
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One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits.
