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  • In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a…
    The Edge

    The Edge - 50 Tips from Brands that Lead

    By Allen P. Adamson rating of short cover   ( 6 customer ratings) Palgrave Macmillan, January 2013 ISBN: 9781137332585 Internet, Electronic Commerce Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated digital initiatives into their…
    BrandDigital

    BrandDigital - Simple Ways Top Brands Succeed in the Digital World

    By Allen P. Adamson Palgrave Macmillan, August 2008 ISBN: 9780230614550 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
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