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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the…
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Sensory Marketing: Research on the Sensuality of Products

By Aradhna Krishna Taylor and Francis, December 2009 ISBN: 9780203892060 Marketing & Sales, Consumer Behaviour Language: English
Download options: Adobe DRM EPUB

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