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Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it is practical, or attractive, or fun! Shops are not yet written off and…
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Shopping 3.0

By Cor Molenaar Ashgate Publishing Ltd, September 2012 ISBN: 9781409458920 Internet, Electronic Commerce Language: English
Download options: Adobe DRM EPUB

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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers…
- $51.19 List price: $63.95 You save: 20% ($12.76)
  
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e-Marketing - Applications of Information Technology and the Internet within…

By Cor Molenaar Taylor and Francis, October 2011 ISBN: 9781136649240 Language: English
Download options: Adobe DRM EPUB

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Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and…
- $35.99 List price: $39.95 You save: 10% ($3.96)
  
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Shopping 3.0: Shopping, the Internet or Both?

By Cor Molenaar Ashgate Gower, November 2010 ISBN: 9781409417651 Language: English
Download options: Adobe DRM PDF

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