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Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising…
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Grapevine - Why Buzz Was a Fad but Word of Mouth Is Forever

By Dave Balter ( 26 customer ratings) Penguin Group US, November 2005 ISBN: 9781101216484 Business & Finance, Marketing & Sales Language: English
Download options: Adobe DRM EPUB

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