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  • The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new…
    The Cluetrain Manifesto

    The Cluetrain Manifesto - 10th Anniversary Edition

    By Christopher Locke, Dan Gillmor, David… rating of short cover   ( 1218 customer ratings) Basic Books, June 2009 ISBN: 9780465004140 Entrepreneurship & Small Business, New Business Enterprises Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with…
    The Intention Economy

    The Intention Economy - When Customers Take Charge

    By Doc Searls Harvard Business Review Press, April 2012 ISBN: 9781422184028 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
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