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  • This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing…

    Total Relationship Marketing

    By Evert Gummesson rating of short cover   ( 1 customer rating) Taylor and Francis, May 2008 ISBN: 9781136354182 Language:  English
    Download options: Adobe DRM EPUB
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  • Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major…

    Total Relationship Marketing

    By Evert Gummesson Taylor and Francis, May 2012 ISBN: 9781136354250 Language:  English
    Download options: Adobe DRM EPUB
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