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  • The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that…
    Luxury Brand Management

    Luxury Brand Management - A World of Privilege

    By Gerald Mazzalovo, Michel Chevalier rating of short cover   ( 14 customer ratings) Wiley, May 2012 ISBN: 9781118171790 Marketing & Sales, Retailing Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Consumption is going aesthetic. The attention devoted to the formal aspect of products and services has become central to building the competitiveness of enterprises, as confirmed by the success of…
    Brand Aesthetics

    Brand Aesthetics

    By Gérald Mazzalovo Palgrave Macmillan, July 2012 ISBN: 9781137204035 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
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