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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also…
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Advertising as Communication

By Gillian Dyer ( 10 customer ratings) Routledge, December 1982 ISBN: 9780203158340 Language: English
Download options: Adobe DRM PDF

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our…
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Advertising as Communication

Studies in Culture and Communication By Gillian Dyer ( 10 customer ratings) Taylor and Francis, November 1982 ISBN: 9781134972333 Social & Cultural Studies, Social Science Language: English
Download options: Adobe DRM EPUB

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