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  • Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality…

    Relationship Marketing

    By Adrian Payne, Helen Peck, Martin… Taylor and Francis, April 2012 ISBN: 9781136369025 Marketing & Sales, Public Relations Language:  English
    Download options: Adobe DRM EPUB
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  • This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply…

    Marketing Logistics

    By Helen Peck, Martin Christopher Taylor and Francis, May 2012 ISBN: 9781136379734 Language:  English
    Download options: Adobe DRM EPUB
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