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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
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Advertising

By Iain MacRury Routledge, May 2004 ISBN: 9780203493199 Language: English
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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to…
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Advertising

Routledge Introductions to Media and Communications By Iain MacRury Taylor and Francis, December 2008 ISBN: 9781134530496 Social & Cultural Studies, Social Science Language: English
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This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the United Kingdom. While recognising the enduring capacity of London…
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London After Recession

By Gavin Poynter, Iain MacRury and Andrew… Ashgate Publishing Ltd, October 2012 ISBN: 9781409483342 Sociology, Urban Language: English
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