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Champion brands make compelling promises to the market. They also develop and sustain an engaging internal culture where employees keep those promises. You simply don't get one without the other…
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Brand Champions - How Superheroes bring Brands to Life

By Ian P Buckingham ( 1 customer rating) Palgrave Macmillan, January 2011 ISBN: 9780230312937 Marketing & Sales, Advertising & Promotion Language: English
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