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  • Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and…
    How Cool Brands Stay Hot

    How Cool Brands Stay Hot - Branding to Generation Y

    By Joeri Van Den Bergh, Mattias Behrer rating of short cover   ( 34 customer ratings) Kogan Page, March 2013 ISBN: 9780749468057 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Generatie Y (13 - 29 jaar vandaag) is de meest reclamekritische generatie. Maar wat drijft hen en hoe ontwikkel je de juiste merkstrategie voor deze generatie? Talrijke casestudy's onthullen de vijf…
    Maak je merk cool

    Maak je merk cool

    By Joeri van den Bergh, Mattias Behrer Terra - Lannoo, Uitgeverij, November 2012 ISBN: 9789401408448 Business & Finance, Marketing & Sales Language:  Dutch
    Download options: Adobe DRM EPUB
    2 2
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