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This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic…
- $41.59 List price: $51.95 You save: 20% ($10.36)
  
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Strategic Integrated Marketing Communications

By Larry Percy Taylor and Francis, August 2012 ISBN: 9781136363078 Language: English
Download options: Adobe DRM EPUB

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