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Displaying results for: “"Laura Ries"”

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  • Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think…
    War in the Boardroom

    War in the Boardroom

    By Al Ries, Laura Ries rating of short cover   ( 30 customer ratings) HarperCollins, October 2009 ISBN: 9780061973130 Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of…
    The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding

    By Al Ries, Laura Ries rating of short cover   ( 462 customer ratings) HarperCollins, October 2009 ISBN: 9780061983672 Marketing & Sales, Industrial Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the…
    The Origin of Brands

    The Origin of Brands

    By Al Ries, Laura Ries rating of short cover   ( 149 customer ratings) HarperCollins, March 2009 ISBN: 9780061751394 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
    3 3
  • Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at…
    The Fall of Advertising and the Rise of PR

    The Fall of Advertising and the Rise of PR

    By Al Ries, Laura Ries rating of short cover   ( 316 customer ratings) HarperCollins, March 2009 ISBN: 9780061742736 Marketing & Sales, Public Relations Language:  English
    Download options: Adobe DRM EPUB
    4 4
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