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  • This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory…
    Creating Powerful Brands

    Creating Powerful Brands

    By Leslie de Chernatony Taylor and Francis, September 2010 ISBN: 9781136445187 Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how…
    From Brand Vision to Brand Evaluation

    From Brand Vision to Brand Evaluation

    By Leslie de Chernatony Taylor and Francis, March 2010 ISBN: 9781136439933 Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand…
    Creating Powerful Brands

    Creating Powerful Brands

    By Leslie de Chernatony, Malcolm McDonald Taylor and Francis, November 2012 ISBN: 9781136413612 Language:  English
    Download options: Adobe DRM EPUB
    3 3
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