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  • To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and…
    Key Account Plans

    Key Account Plans

    By Lynette Ryals, Malcolm McDonald Taylor and Francis, June 2012 ISBN: 9781136390654 Accounting, Management Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic…
    Customer Relationship Management

    Customer Relationship Management

    By Adrian Payne, Joe Peppard, Lynette Ryals et al Taylor and Francis, October 2002 ISBN: 9781136412493 Language:  English
    Download options: Adobe DRM EPUB
    2 2
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