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  • The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced…
    Luxury World: The Past, Present and Future of Luxury Brands

    Luxury World: The Past, Present and Future of Luxury Brands

    By Mark Tungate rating of short cover   ( 9 customer ratings) Kogan Page, October 2009 ISBN: 9780749458560 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines…
    Adland: A Global History of Advertising

    Adland: A Global History of Advertising

    By Mark Tungate rating of short cover   ( 80 customer ratings) Kogan Page, July 2007 ISBN: 9780749452179 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media…
    Fashion Brands: Branding Style from Armani to Zara

    Fashion Brands: Branding Style from Armani to Zara

    By Mark Tungate rating of short cover   ( 72 customer ratings) Kogan Page, October 2012 ISBN: 9780749464479 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM EPUB
    3 3
  • Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction…
    Branded Beauty: How Marketing Changed the Way We Look

    Branded Beauty: How Marketing Changed the Way We Look

    By Mark Tungate rating of short cover   ( 51 customer ratings) Kogan Page, October 2011 ISBN: 9780749461829 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM EPUB
    4 4
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