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  •   The Industrial Age has taught us how to break problems into parts, but not how to build parts into solutions. We’re baffled when we’re confronted with complex challenges like recession, political…
    Metaskills

    Metaskills - Five Talents for the Robotic Age

    By Marty Neumeier rating of short cover   ( 8 customer ratings) Pearson Education, December 2012 ISBN: 9780133359329 Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers…
    The Designful Company

    The Designful Company - How to build a culture of nonstop innovation

    AIGA Design Press By Marty Neumeier rating of short cover   ( 152 customer ratings) Pearson Education, March 2009 ISBN: 9780321648815 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills…
    ZAG

    ZAG - The #1 Strategy of High-Performance Brands

    By Marty Neumeier rating of short cover   ( 576 customer ratings) Pearson Education, September 2006 ISBN: 9780132798129 Language:  English
    Download options: Adobe DRM EPUB
    3 3
  • THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both…
    The Brand Gap, Revised Edition

    The Brand Gap, Revised Edition

    AIGA Design Press By Marty Neumeier rating of short cover   ( 799 customer ratings) Pearson Education, August 2005 ISBN: 9780321648822 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
    4 4
  • THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how…
    The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

    • $16.39 List price: $19.99 You save: 18% ($3.60)

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    The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

    By Marty Neumeier New Riders, September 2011 ISBN: 9780321706638 Language:  English
    Download options: Adobe DRM PDF
    5 5
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