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In a world where the average consumer walks past a long wall of flat screen TVs priced similarly and can’t tell the difference between one versus the other, how do you influence brand choice? As…
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5 Rules of Consumer Engagement

By Melinda Wooten Melinda Wooten, May 2011 ISBN: 9781458196415 Marketing & Sales, Advertising & Promotion Language: English
Download options: EPUB (DRM-Free)

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