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  • Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the…
    Critical Marketing

    Critical Marketing

    By Christina Goulding, Michael Saren, Miriam… Taylor and Francis, June 2012 ISBN: 9781136412912 Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as…
    Marketing Graffiti

    Marketing Graffiti

    By Michael Saren Taylor and Francis, May 2013 ISBN: 9781136380082 Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced…
    Marketing

    Marketing - A Critical Textbook

    By Dr Matthew Higgins, Dr Nick Ellis, Gavin… SAGE Publications, November 2010 ISBN: 9781446243954 Business & Finance, Marketing & Sales Language:  English
    Download options: Adobe DRM EPUB
    3 3
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