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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have…
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Tuning into Mom: Understanding America's Most Powerful Consumer

By Michal Clements ( 1 customer rating) Purdue University Press, September 2011 ISBN: 9781612491714 Marketing & Sales, Consumer Behaviour Language: English
Download options: Adobe DRM EPUB

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