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  • Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a…
    Why We Buy

    Why We Buy - The Science Of Shopping

    By Paco Underhill rating of short cover   ( 3044 customer ratings) Simon & Schuster, December 2008 ISBN: 9781416561743 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every…
    Call of the Mall

    Call of the Mall - The Author of Why We Buy on the Geography of Shopping

    By Paco Underhill rating of short cover   ( 443 customer ratings) Simon & Schuster, February 2004 ISBN: 9780743258296 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or…
    What Women Want

    What Women Want - The Global Market Turns Female Friendly

    By Paco Underhill rating of short cover   ( 127 customer ratings) Simon & Schuster, July 2010 ISBN: 9781416570202 Social & Cultural Studies, Social Science Language:  English
    Download options: Adobe DRM EPUB
    3 3
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