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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management…
- $58.39 List price: $72.95 You save: 20% ($14.56)
  
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Marketing Communication - A Critical Introduction

By Richard Varey Taylor and Francis, November 2001 ISBN: 9781134581597 Business Reference, Business Communication Language: English
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"Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and…
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era

By Richard Varey ( 3 customer ratings) John Wiley & Sons, Ltd., October 2002 ISBN: 9780470856789 Business & Finance, Marketing & Sales Language: English
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