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  • Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for…
    Marketing High Technology

    Marketing High Technology

    By William H. Davidow rating of short cover   ( 26 customer ratings) Free Press, June 1986 ISBN: 9781439107553 Marketing & Sales, Industrial Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • In Overconnected, Bill Davidow, a former Silicon Valley executive, explains how the almost miraculous success of the Internet Web has also created a unique set of hazards, in effect overconnecting us…
    Overconnected: The Promise and Threat of the Internet

    Overconnected: The Promise and Threat of the Internet

    By William H. Davidow rating of short cover   ( 6 customer ratings) Delphinium Books, January 2011 ISBN: 9781453211106 Finance & Investing, Interest Language:  English
    Download options: Adobe DRM EPUB
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